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We are not a company
we are a coalition
of companies
Singapore, 01 July 2014
Our path to Asia-Pacific
"After spending many years going back and forth from Asia on a plane, we decided to cut the distance between us and our business partners, settle down in Singapore and set up an office to receive our partners and provide a base to many export managers and company owners who are doing business in the region. We hope that by being closer to our partners we can learn a bit more about their markets, their customers and their cultures.
Beyond handling some of the logistic operations and taking care of the legal and regulatory aspects, The Italian Showroom also supports the introduction of innovative Italian brands that, despite being very
successful in Europe, have not yet made their way to Asia."
Alessandro Conti | Managing Director
linkedin.com
The member companies'
OBJECTIVES
1 to get closer to our current partners and support their operations in South East Asia.
2 to create new exciting collaborations with companies operating in Asia-Pacific.
3 to expand the presence of the best Italian products and brands into new fascinating countries.
4 to serve distant consumers with our latest innovations and approach new markets with pioneering solutions.
The Italian Showroom's
OBJECTIVES
1 to promote and support the internationalisation of the best Italian products and brands in Asia-Pacific.
2 to facilitate communication & cooperation of Italian manufacturers with companies based in Asia-Pacific.
3 to cut travel & intermediation costs, minimise the distance between companies and avoid the difficulty of working with various intermediaries.
4 to provide local facilities to many export directors and company owners who are doing business in the region.
The Italian Showroom's
OFFICE
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![]() The Italian Showroom Reception | ![]() The Italian Showroom Private desks |
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![]() The Italian Showroom Meeting point | ![]() The Italian Showroom Coffee station |
![]() The Italian Showroom Boardroom | ![]() The Italian Showroom Meeting tables |
![]() The Italian Showroom Private Office |
WHAT IS IT?
The Italian Showroom
is the world's first showroom
created by the leading Italian
manufacturers to showcase
their products & brands and
connect with distributors
manufacturers and retailers
operating in Asia-Pacific.
WHY SINGAPORE?
At the hearth of South East Asia and world's busiest container port, Singapore is considered Asia-Pacific hub and gateway to South East Asian markets for the major FMCG multinationals.
HOW DOES IT WORK?
The Italian Showroom
is fully sponsored by the
member companies thanks to
a resource-sharing business
model that allows to optimise
business costs and capitalise
on established commercial
network.
MEMBERS
The Italian Showroom
members are Italian brand
manufacturers of fast moving consumer goods joining the coalition to achieve common objectives with a collaborative working approach.
PRODUCTS & BRANDS