Product code: 340064 Barcode: 8032862340064
 
FINESSE - Mineral deodorants are based on the rare potassium alum ingredient, a 100% natural antiseptic crystal extracted from nature, that prevents bad bacteria reproduction while ensuring the healthy and necessary skin transpiration process, unlike other deodorants that tends to obstruct pores in order to prevent perspiration process. Bacteria colonisation are responsible for the strong bad odours in certain areas of the body more prone to transpiration (i.e. armpits, groins, toes, etc) and a persistent use of highly concentrated formulas of potassium alum products progressively reduces the presence of bacteria generated through transpiration and eliminates the bad smell in a completely natural way. It is a good natural alternative to all anti-perspirant products or aluminium based deodorants, therefore especially suitable for consumers with skin conditions or sensitive and allergic skin.
Please note:
Mind the difference between "potassium alum" products and the somehow similar-sounding "ammonium alum" ones. In fact, markets are overflown with similarly positioned "natural rock" products which instead are low-cost laboratory-based chemical synthesis.
"I tried it and it does not work on me" personal statement is often the result of an incorrect use and lack of understanding of how bacteria live and reproduce. Depending on the intensity of your bacteria colonisation, which differs from person to person, in order to obtain the desired results, you might have to persist in the use of the product with multiple applications per day or apply a much larger amount of product per single use. Bacteria decolonisation is a progressive process and cannot be eradicate in a single use.